Customer Forces Canvas
The Customer Forces Canvas helps you understand the key factors influencing your customer’s decision-making journey by identifying their needs, motivations, and obstacles.
- Use the Customer Forces Canvas to understand what drives your customers' decisions and behaviors.
- Compare old and new solutions to reveal what customers are moving away from and what they're seeking.
- Analyze resistance through inertia and friction to design smoother, more persuasive customer experiences.
- Evaluate the actual outcomes to see if your solution delivers on the promise and meets real expectations.
- Map the next summit to anticipate evolving customer goals and uncover opportunities for growth.
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Toolkits
- Stakeholder Mapping
- Market Analysis
- Environmental Analysis
- Observation
- Exploratory Interviews
- Empathy Map
- Jobs To Be Done Canvas
- Persona Analysis
- Problem Discovery: Fishbone Diagram
- Problem Discovery: 5WH Technique
- Idea Generation: Six Thinking Hats
- Idea Generation: SCAMPER
- Idea Evaluation: Impact-Effort Technique
- Value Proposition Mapping: Buyer-Utility Map
- Business Model Design: Lean Canvas
- Customer Forces Canvas
- Prototyping: Concept Poster
- Validation Interviews
- Requirement Analysis
- MVP Test Plan
- Lessons Learned