Value Proposition Mapping: Buyer-Utility Map
The Buyer-Utility Map is a tool designed to help initiatives identify the value they provide to customers and find innovative ways to differentiate their products or services.
- Identify value gaps by examining the stages of the buyer experience cycle to reveal areas where existing products or services fail to deliver enough value.
- Articulate clear value propositions by mapping how your product or service creates unique value at each customer journey stage, differentiating it from competitors.
- Find new ways to add value by looking at utility levers (like productivity, simplicity, and environmental friendliness) that competitors may have missed.
- Prioritize improvements by focusing on the utility levers and stages that are most important to your customers, ensuring maximum value is created where it counts.
- Generate opportunities for value innovation by identifying gaps in the map and using them to create new value that competitors have not addressed, setting your product apart in the market.
Free Preview
Toolkits
- Stakeholder Mapping
- Market Analysis
- Environmental Analysis
- Observation
- Exploratory Interviews
- Empathy Map
- Jobs To Be Done Canvas
- Persona Analysis
- Problem Discovery: Fishbone Diagram
- Problem Discovery: 5WH Technique
- Idea Generation: Six Thinking Hats
- Idea Generation: SCAMPER
- Idea Evaluation: Impact-Effort Technique
- Value Proposition Mapping: Buyer-Utility Map
- Business Model Design: Lean Canvas
- Customer Forces Canvas
- Prototyping: Concept Poster
- Validation Interviews
- Requirement Analysis
- MVP Test Plan
- Lessons Learned